Dovetail Digest

Frank Underwood - House of SEO

written by on Tuesday, December 02, 2014

“There is but one rule: hunt or be hunted.”

If you are a fan of the Netflix political drama (aka addictive series) House of Cards, you are familiar with the name Frank Underwood. Frank Underwood, played by Kevin Spacey, is a dynamic, evil, smart and ever-evolving democratic politician from Gaffney, South Carolina that continues to become more mysterious, more treacherous, and more terrifying with each magnetizing episode.

To the common website copywriter or developer, search engine optimization can seem as intimidating and disloyal as Frank Underwood.

“When someone’s on the ropes that’s when you throw a combination to the gut and a left hook to the jaw.”

Google is an interesting creature in that as soon as you figure out its system, it can punch you down by creating a new system to generate search ranking results. Google’s algorithm for search engine results is always changing in order to provide the best and most accurate search results for consumers around the world.

“Everyone is fair game now.”

Gone are the days of keyword stuffing and over-hyperlinking. Search engines are now punishing websites for using these evil, malpractice SEO techniques. Google is looking deeper into website content and determining the information and depthless of your website’s content.

“There are two types of vice presidents: doormats and matadors. Which do you think I intend to be?”

Take the bull by the horns and take advantage of good search engine optimization habits. Learn the white-hat techniques and reap the benefits.

“It’s like a do not enter sign, it begs you to enter.”

You may be eager to try your own SEO techniques, but if you want real results, trust the professionals. Usable Creative has a copywriter on staff that can create unique, genuine and effective content to help boost your search engine ranking results. Give us a call today, and lets start a conversation about how your business’ website can make a long-lasting impact on the web.

Usable Creative specializes in website development and marketing for small businesses in Lafayette, Louisiana. We look forward to hearing from you, and as Frank would say, “Welcome to Washington.”