Allison has always had a passion for marketing, commercials, and media altogether. As the marketing consultant and business strategist for Dovetail, Allison is excited by the ever-changing world of marketing. With over 10 years of experience in digital marketing, she has seen the evolution of websites and what works in promoting businesses. Even after working with over 200 clients, Allison is still thrilled about providing solutions and helping customers. She is passionate about small businesses and utilizing any budget to create an impact with their brand and marketing.
Journey to Integrated Marketing
While attending the University of Louisiana at Lafayette, she worked as a product analyst for luxury firm, Stuller, Inc., giving her a first glimpse into the world of product usability. After graduating with her Bachelor of Science in Marketing degree in 2003, Allison joined Cox Media and began helping businesses identify target audiences and market while expanding their own usability.
In 2004, Allison went to work for Groundwork Services, generating leads for tech companies. During her time with Groundwork, she entered the realm of technology in earnest and began to hone her ability to translate technology into relatable, everyday language for business owners.
In 2005, Allison started a long sojourn at Bizzuka, where she became enamored (in a strictly platonic way) with content management systems and their ability to offer usable business solutions for small business owners to manage their website and stay relevant to their industry.
Now at Dovetail
Today, Allison uses her experience to create effective integrated marketing strategies for every single Dovetail client, motivated by the deep personal and professional satisfaction she derives from helping small businesses succeed.