Dovetail Digest

We are living in a world of photo driven websites. I admit, I love them as much as the next observer. If a picture is too small, and it doesn’t resemble a 64 inch High Def TV, I am moving on to the next site. Let’s say you post the picture below on your website. 

You’re captivated by the autumn leaves, in fact, you can even feel the breeze coming off of the bayou. Unfortunately, Google doesn’t get the same reaction. This is what search engines see when they looks at your picture <img src="barge.jpg"/>.Yea, pretty lame. The key to letting Google see your image is to give it descriptive content. 

Images can make an impact

In order for your image to have an impact on a search engine, you must give the image an ALT tag. This alt tag is a description for your picture created specifically for the search engines. Just like you give your page a title and a page description, your images must also have a description.  An alt tag will transform the image to <img src="barge.jpg" alt="South Louisiana Barge on Mississippi River in Baton Rouge, LA."/> or whatever keywords you wish to feature. Creating alt tags is the only way for a beautiful, photo-driven site to compete in search engine rankings with a text-heavy website.

Let's Talk Shop

Want to learn more tips & tricks to gain traffic on your website? Stay tuned for more informative blog posts, stop by our office, or contact us today! Each project begins with a conversation. The team at Usable Creative loves to talk shop whether it be SEO, websites, print media or social media. We look forward to hearing from you!