Dovetail Digest

Local SEO and Why You Need It

written by Kassie Richard on Wednesday, June 13, 2018

If I'm a local business with local clientele, why should I be concerned with SEO? We're glad you asked.

Why Local SEO?

Local SEO increases search visibility for businesses that serve their own community. With the alternative being that users may never find your site in the sea of millions of search results, we think it's a pretty solid idea. Thankfully, search engines have made it much easier for local businesses to take advantage of SEO locally.

The first step in Local SEO is to register your location with search engines, which is a relatively painless process. It's especially important to register with Google (the number one search engine) through Google My Business and Bing (number two search engine) through Bing Places. When a user searches keywords relevant to your business nearby, Local SEO helps to optimize your business specifically for these users. This is especially important considering the consistent rise of mobile users, where approximately 56% of mobile searches have local intent. Your visibility as a local listing will not only increase your click through rate (CTR), but you're also likely to get more business.

The Perks

Local SEO is more affordable and effective than traditional marketing (not that you should ever throw this out of your metaphorical marketing window because integrated marketing very important) and allows you to track and analyze everything involved, including your online ratings and local-centric social media engagement. It is notable that local reviews directly impact search engine rankings, conversions, and exposure, so get those clients reviewing! From these local SEO campaigns and considering ratings, engagement, and reviews, you can make decisions regarding your brand to better serve your customers.

It's a lot, we know. That's why we'll do it for you. Interested in using local SEO to build your brand? Contact us today.

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